Base sedan models started at approximately $2,300–$2,400. Higher spec models and added options would increase the price. The EJ Holden was on sale before pre-decimal currency was used in Australia.
The EJ Holden featured completely redesigned body styling with a longer, wider body, updated interiors, and improved suspension
It offered enhanced comfort and style, marking a significant evolution from the previous EK model
The EJ Holden was the most visually changed Holden to date, featuring a wider, lower, flatter design. It was larger than previous models
It would be the last Holden model to be available with the ‘Grey’ inline 6 engine that was originally introduced in 1948 with the 48-215 Holden.
The EJ Holden would be the 7th Holden model released to the Australian buying public and would be introduced to compete alongside the newly established Ford Falcon and Chrysler Valiant models.
EJ Holden
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Average wage
Average weekly wage: about $25–$26
Average annual wage: roughly $1,300–$1,352
Average house price
Around $6,200–$6,500
Price of petrol
About 5–6 cents per litre
Prime Minister
Robert Menzies (Liberal Party)
Population of Australia
About 10.7 million people
Top-grossing movie
Lawrence of Arabia, To Kill a Mockingbird
Top song
Stranger on the Shore by Acker Bilk topped Australian charts
Significant world event
Cuban Missile Crisis brought global tensions to a peak
Post-war economic growth continued in Australia, with increasing suburban development
Popular TV / radio in Australia
Bandstand and local news were popular on TV
Radio remained a major source of music, news, and entertainment
Significant Australian news story
Suburban growth and increasing car ownership dominated domestic headlines
Interesting comparisons
The EJ Holden cost roughly 1 year’s average wage, making it accessible for middle-class families
The average house cost about 4.5–5 years’ wages
Filling a ~40L tank cost roughly $2–$2.50
A week’s wages could buy roughly 420–440 litres of petrol
