When the Holden VB Commodore was released – Australia in 1978

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VB Commodore

Cost of a new VB

  • Base sedan models started at approximately $7,500–$7,800
  • The VB Commodore featured a completely new mid-size design, smaller and lighter than the previous full-size Holdens, with improved handling and modern styling
  • The VB Commodore was not available as a ute or panelvan. Only sedan and station wagon models would be available to buyers.
  • It was the first of the Holden Commodores which would be the top selling name plate for Holden. It was introduced in the late 1970’s as a response to the oil crisis. The plan was to downsize to a smaller car and have the same engines be more efficient due to reduced weight and increased aerodynamic efficiency.
  • The VB Commodore would be classed as ‘mid size’ as opposed to the ‘full size’ classification given to the previous model HZ Holden.
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Average wage

  • Average weekly wage: about $135–$140
  • Average annual wage: roughly $7,020–$7,280

Average house price

  • Around $28,000–$29,000

Price of petrol

  • About 18 cents per litre

Prime Minister

  • Malcolm Fraser (Liberal Party)

Population of Australia

  • About 14.2 million people

Top-grossing movie

  • Grease, Superman

Top song

  • Night Fever by Bee Gees topped Australian charts

Significant world event

  • Continued Cold War tensions; global economic adjustments following the 1973–74 oil crisis
  • Technological innovation and pop culture shifts influenced consumer expectations

Popular TV / radio in Australia

  • Number 96, Countdown, Homicide, and variety shows
  • FM radio and pop/rock programs shaped youth culture

Significant Australian news story

  • Economic policies under Fraser, rising car ownership, and suburban expansion dominated headlines
  • The VB Commodore represented Australia’s first locally designed mid-size car, balancing performance, style, and practicality

Interesting comparisons

  • The VB Commodore cost roughly 1.1 years’ average wages
  • The average house cost about 4 years’ wages
  • Filling a ~50L tank cost roughly $9 AUD
  • A week’s wages could buy roughly 550–580 litres of petrol
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